BUILD MODE -- CREATING A NEW CONCEPT
01 -- IDENTITY
Concept Identity
02 -- VISUAL PRESENCE
Visual and Brand Assets
Logo Created
AI generated or designed
Establishment Photos
Exterior / interior generated
Menu Designed
Items named and priced
Menu PDF Hosted
Linked from website
Video Content Live
YouTube promo or reel
Schema Markup on Site
Structured data for SEO
03 -- DIGITAL FOOTPRINT
Platform Presence
Google My Business
Facebook Page
Instagram
Yelp
TripAdvisor
YouTube Channel
Directory Citations (Foursquare, YP, etc.)
04 -- OPERATIONS STACK
Operational Infrastructure
AI Phone Relay Active
Calls answered by agent
Online Ordering Functional
DoorDash / UE / self-hosted
Receipt Capability
Digital or printed receipts
Coupon Capability
Promo codes functional
Loyalty Program
Active and functional
Backend Database
Airtable / Notion / Sheet
Email Capture Active
List building in place
POS System Configured
Toast / Square / Clover etc.
05 -- PAID TRAFFIC
Advertising and Promotion
Google Ads Active
Campaign running
Facebook Ads Active
Campaign running
Geofence Defined
Local radius targeting set
Reviews Seeded
Initial review count established
06 -- NOTES
Additional Notes
SURVEY MODE -- AUDITING AN EXISTING RESTAURANT
01 -- IDENTITY
Restaurant Identity
02 -- DIGITAL AUDIT
Platform Presence Audit
Google My Business
Facebook Page
Instagram
Yelp Listing
TripAdvisor
Online Ordering Platform
03 -- TECH STACK
Technology Audit
Phone Answered / AI Relay
Call tested and confirmed
POS System Identified
Brand/model observed
Loyalty Program Active
Functional -- not just decorative
Receipt Capability
Digital or printed confirmed
Coupon / Promo System
Active discount capability
Self-Service Kiosk
Customer-facing order screen
Kitchen Display System
KDS observed in kitchen
Customer WiFi Available
Public network offered
04 -- OPPORTUNITIES
Gap Analysis
DEMO MODE -- PRE-LOADED CONCEPTS
WILLIS BACON SHOP
BBQ PIT -- WILLIS, TX
Grain silo conversion with heavy outdoor seating. Adjacent to police station. Known for smoked meats, bacon flights, and glazed donuts.
UFO SMOOTHIE CO.
SMOOTHIE BAR -- KINGMAN, AZ
Quonset hut aesthetic with curved corrugated steel exterior. Alien-themed menu, neon interior, drive-through window styled as an airlock.
GROUNDS AND GRID
COFFEE SHOP -- PHOENIX, AZ
Shipping container build on an urban infill lot. Industrial grid ceiling, exposed conduit, pour-over bar. Minimalist menu with aggressive sourcing notes.